The right moment to offer the passkey
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A simple, reassuring path to integrate the passkey at the right moment, without breaking posting momentum or slowing the first experience.
User journey
The right moment to set up the passkey
The best moment to offer the passkey seems to be after the first publication, once the user has completed their article from A to Z. They have just gone through the main journey, they understand the product's value, and they are already in a mindset of success.
At this stage, the passkey can be presented as a simple and useful step, without interrupting creation or adding unnecessary friction from the start. The idea is not to block momentum, but to take advantage of a moment when the user is already engaged.
We avoid asking for an extra action before they have achieved their first concrete result.
When the article is published, the passkey becomes a natural next step
Presenting the passkey right after publication helps build on a positive moment: the user has just reached their main objective. They can more easily accept the next step, especially if it is explained as a way to simplify their future logins.
The message stays light: you've published, here's how to save time for what's next. This framing turns the passkey into a concrete benefit rather than an early obligation.
Let the discovery unfold with the second article
Another approach is to let the user complete their first journey without interruption, then ask for the passkey when they return to create a second article.
This scenario has a clear advantage: the product's value is already demonstrated. The user knows the platform works, they have already published, and the need to secure or simplify access becomes more tangible.
At the start of the second article, the request feels more logical, as it fits a usage that begins to repeat. We don't interrupt the initial learning; we instead support the installation of a habit.
A timely reminder when you return
This photo really conveys the idea of a timely reminder: something you discover later when you return to the journey. Like the promo code in an ad, the passkey can be presented as a practical aid that supports the next step.
The tone should stay simple and clear. We don’t want to feel like a constraint, but rather a small, useful adjustment that arrives when it matters most.
In practice: don't derail the momentum
The general principle is simple: prioritize the success of the first article, then introduce the passkey once the user has understood how the product works.
Whether right after publication or at the start of the second article, the key is to choose a moment where the request feels consistent with the experience. The smoother the journey, the more likely the adoption will happen naturally.
In other words, we protect the first success, then turn the passkey into the next logical step.
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Amina Ouellet
Travel advisor
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